Chapter 1: open your eyes

    Rhetoric is a the art of influence , friendship, eloquence , and irrefutable logic. In this chapter it shows you have no matter what you think argument is surrounds you . It plays with your emotions , changes your attitudes, talks you into decisions , and to buying things. Arguments are behind a lot of things like political labeling, advertising, voices , and gestures Ancients considered rhetoric the essential skills of leadership. Rhetoric was placed it at the higher center of education it taught ancients how to speak and write persuasively. It made people like them when ever they were spoken to. After they invented it helped create the world's finest democracies. Every one of Americans founders studied rhetoric ,They use it's principles in writing the Constitution. The rhetoric faded in the academia in the 1800s . Some scattered colleges and universities still teach rhetoric the art rapidly gain popularity among undergraduates.