chapter 6. MAKE THEM LISTEN

 So you want your audience to be receptive,attentive,like and trust you? All three of those things requires argument by character. Aristotle says "people have to be able to hurts your judgement as well as your essential goodness. Your audience have to consider you as a  good person who want to do the right thing and not use other people . Aristotle three essential qualities persuasive ethos is Virtue or cause , Practical wisdom or craft, and disinterest.Persuasive virtue strays from the virtues of moms and dads. what define a virtuous women is a self-sacrificing loyalty to there husbands and children. when a man is called virtuous he get very frustrated because it is a sign of weakness and dependency. we talk about values and that is because the person who with hold the most value of a group of rhetorically virtuous. Jesus Christ had the most pure kind of virtue he is called that because the word virtuous stands for something larger than its self.You can use character references by beating your own bragging. Tractical flaw reveals some defects that shows you the dedications to the audience's values.you can virtue by heartily supporting what the audience is for even if that means changing your position.