8.Show you care

How to you show your audience that you care ? The third ethos asset which Aristotle called "disinterested goodwill" which combines selflessness and likability . You can think of it as a friend picking up the dinner tab. The persuader shares everything with his audience: riches, effort,values,and moods. They feel there pain and make them believe they have nothing personal in stake. Most people use disinterest and uninterested interchangeably today.In the earlier times a reputation for selflessness determined whether a politician got elected or not. Eighteenth-century leaders were extremely anxious to show their disinterest by giving away there fortunes and by going bankrupted. This continued in to the early nineteenth-century . Many people don't use disinterest any more but you can still use it by making your audience believe that you are selfless . You have can make it seem like you are reaching your opinion only after confronting overwhelming evidence . You want your audience to me be attentive, trusting , willing to be persuaded .  The trusting part goes with the ethical territory of cause ,craft ,and caring. when you audience thinks that you are a noble attributes it doesn't mean they have them in reality.